Artisans are reaching a new wave of women called the “she-conomy.” The she-conomy consists of affluent housewives and business professionals. Women are now the Chief Purchasing Officers of the household, making an estimated 80 percent of daily consumer decisions. Through a combination of buying power and influence, women drive $28 trillion of the global $35 trillion economy.
And since buying from social media and online shops has never been easier, the demand for hand-crafted jewelry has increased. Instagram and Pinterest are two of the social media platforms being used to showcase pendants, necklaces, bracelets, and rings. Including purchasing links in the posts has helped capture the attention of the she-conomy consumers.
For the super-busy, need-a-night-of-pampering-and-shopping she-conomy consumer who prefer an offline experience, Artisans are hosting small, intimate events such as a spa or wine and cheese night where women can browse, relax, and buy.
“She-conomy” women have never had so much fun or ease building trusting and lasting relationships with their favorite Artisans.